By: Justin Gonzalez
We’ve been talking about Facebook a lot lately, but really, who isn’t these days? The fact is Facebook has landed the No. 2 spot for Online Video Referrals to websites, surpassing search engines Yahoo and Bing.
The report was completed by Tubemogul and Brightcove to, “identify key industry trends and answer questions about the state of the industry.” An interesting fact about the report is the types of videos that see the most engagement via the different referral sites. People who find online video content via Facebook are more interested in watching for entertainment value while users of Google have more interest in trending news stories. It makes a lot of sense when you consider the use of Facebook as a point of social sharing and that of Google as a timely news source. Interestingly, Twitter users seem to be overall more engaged across all types of video content than the other referral sites in spite of its low referral rate.
The report will continue to be useful for marketers as the team updates it quarterly. We’ve already seen drastic differences between Q2 and Q3: the average minutes watched per stream either saw a drop in Q3 or no change at all from Q2. This could be due to cluttering of online content – or just poor content in general. Either way, it means that you need to ensure that you are using the right platforms to seed your online video content and guarantee that you are at the top of search results for your preferred referral site. As we enter 2011, keep these nuggets of knowledge in the back of your mind, and definitely find your following on Twitter. It’s an easy and informative read (probably something you could knock out while waiting to go through security checkpoints) but the value is worth the time spent.
Tags: Business, Digital Media, facebook, Google, Marketing, Media, Movies, Online Media, Online Video, Promotional Video, San Francisco, Social Media, social networks, Techcrunch, twitter, Video, Video Production, YouTube