Last week, DemandCon invaded San Francisco, and demand generation marketing and sales was a hot topic of discussion. In conjunction with this year’s event, the Social Media Club of San Francisco hosted a panel to discuss whether “Social Media ROI Can Equal Sales.” The panel consisted of Adam Metz, author and Principal at the Social [...]

For long-time readers of Static, you might remember our old “App of the Week” column. While we’ve moved from profiling a weekly app that piques our interest, we do like to share ones that strike our fancy from time to time. Let’s rename the column “App Profile.” This week, we’ve found an app that will [...]

“A landing page is like a pickup line, a microsite the seduction.” – Robert Gillelan, Digital Marketing Freelancer   Perhaps that’s an oversimplification, or a bit too clever, but I really like simplicity. The topic of landing pages and microsites was recently discussed on the CMO LinkedIn group. Robert Gillelan’s quote struck me, because while [...]

Digital vs. social media, what is the difference?   Year after Year, technology evolves at what seems like an ever-faster pace. I realize that’s not shocking news – a bit like when your Great-Aunt Evelyn points out how tall you’re getting for the umpteenth time. Time flies and technology evolves quickly. However, whether it is [...]

As a creative service provider we value the creative process. Every agency has its own approach, depending upon the medium in which they work and their resources. However, the process is what ensures that we, as the “creatives”, do not stray from the needs of the client. That is the key, because video and digital [...]

Another Super Bowl has come and gone, and if you’re a Niner fan, all you have to do now is dissect what could have been. That is, unless you’re also a marketer, in which case you can dissect the good, the bad and the ugly ads that were served up to us. Here are some [...]

As the Super Bowl approaches, companies are preparing their ads, showing snippets and getting consumers involved.   Sure, the 49ers and the Ravens will be playing a big game, but like many marketers (and non-marketers) I am more excited about the ads. I think I pay more attention to the ads than the actual game. [...]

Amazon Web Services (an Amazon company) made news today with the release of Elastic Transcoder, a service that will take in a video file and create optimized versions for phone, tablet, web, or anything else you can think of. We were curious about the new offering and who it will benefit, so we did a [...]

  “Creativity requires the courage to let go of certainties.” – Erich Fromm   Uh oh, that could be trouble. Because in business, when we set expectations with clients, and enter into agreements, both sides expect a degree of certainty. But when creativity is part of the equation, certainty becomes altogether uncertain.   Put another [...]

The holidays are coming up fast and that means stressed out moms and dads, anxious boys and girls, long lines, and more holiday music than Santa can shake a candy cane at. Despite all of the chaos, the time flies and suddenly the holidays are upon us, full of family and cheer.   I remember [...]