Last month as Oscar nominations began rolling in, people took to their social networks to express their opinions on the Academy’s decisions. NM Incite (NM), a social analytics company, then corralled the data and sentiment around each nominee and came out with a report that seemed to be a clear depiction of who would be winning big at the 84th Annual Academy Awards.
I wrote a post in which I made my own predictions, based on this information and my own opinion of the nominees. As it turns out, those blabbering tweeters were pretty spot on.
“The Artist” had a huge night last night, taking home 5 awards including Best Picture, Actor in a Leading Role and Director. During nomination time, it also garnered nearly a quarter of the buzz within the study by NM. In my post, I had predicted that it would be a bitter battle between “The Artist” and “Hugo” and boy was it.
“Hugo” took several awards early on in the night including Cinematography, Art Direction, Sound Editing and Mixing. What I don’t get is these are all things that, to me, would work to create the Best Film, yet that award went to “The Artist”. Kind of weird, right?
Either way, where social and the Academy differed greatly was Best Actress in a Supporting Role (which went deservedly to Octavia Spencer for “The Help”). Now, in my post I championed Melissa McCarthy for her work in “Bridesmaids” while understanding that bathroom humor doesn’t typically score big at the Oscars. I mean, I get that squatting over a bathroom sink to, um…. might not be as emotionally demanding as, say, dealing with Civil Rights, but I was hopeful McCarthy would pull through.
In the end, those blabbering tweets were pretty spot on with their predictions and I’m sure anyone who said social media can’t predict anything is sitting at their cubicle with a foot in their mouth. Oh, and congratulations MERYL F—ING STREEP!
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